To develop a solid growth strategy for your Ventura County business, you need to know exactly who your website visitors and customers are. You won’t be able to embark on an intelligent marketing campaign until you measure and collect reliable information about them. Buried in the online and offline date are the details you need - facts, statistics and analytics.
In the area of web analytics, there are many great tools out there to help you examine every microscopic detail about the visitors to your site. Our Simi Valley web analytics team has an arsenal of them that they put to use every day to analyze website traffic.
For larger clients with substantial budgets, our team has completely integrated their order-tracking systems and downstream applications with their customer-facing websites by collaborating with project teams at software companies like Omniture and WebTrends.
If your business can’t afford expensive enterprise-level tracking solutions, we’d advise you consider Google Analytics. This noteworthy website analytics tool can deliver most of the information and features you need… free of charge. There’s nothing at all wrong with free. :)
As soon as we know the necessary tools are in place, our Simi Valley web analytics team can get down to work studying the data. This will help us highlight potential flaws in applications and processes or areas that could be improved. We’ll observe how your visitors behave, look for trends, and supply you with a variety of reports based on your needs.
You won’t have to worry about us calling to impress you with our analytical jargon.
You won’t have to worry about getting a steady stream of automated dashboard reports that you’ll have to decipher on your own.
Unless you tell us you want it, we won’t inundate you with statistics and analytics buzzwords like bounce rates, exit rates, CTRs, CPCs, split testing, and so on.
There’s so much data that even some of our most experienced clients struggle to digest it everything they see.
Here is a just a sampling:
ISOOSI’s approach to delivering web analytics reports is to team up with with our clients to devise a custom-tailored Website Analysis Protocol within the first few weeks of engagement. Together we’ll determine which metrics you want to see and why, who will want to see them, and how often. We’ll also schedule progress meetings during which we’ll brainstorm about marketing campaigns that are underway, forward looking strategies for growth, and how the Website Analysis Protocol can be tweaked to better meet your needs.
Our experienced web analytics team understands that different data is important to different people within organizations. The CEO may want a concise summary of analytics while the SVP of Marketing needs very different information. The Chamber of Commerce may have one contact person who wants every report, while a large corporation may need different reports delivered to different managers and departments. We’ll make sure you get everything your business needs.
To do our jobs right, we believe it’s important to learn as much as possible about the client’s business and industry – which line items are most profitable, how much stock is on hand, emerging trends in the specific industry, and about fulfillment or logistics issues that occur. With more information, we can be far more useful to you.
Whether or not we were involved in building your website, we want to understand how it all works. How does the website generate leads? What path(s) would visitors take to complete a purchase? How does a user submit an inquiry? We’ll look under every rock and digest every piece of code.