To successfully develop a solid growth strategy for your business, you have to measure and collect information about your website visitors to understand who they are. Everything you do online and offline should have a foundation of solid analytics. It’s all about the data. Statistics. Information. The inside story.
There are a lot of good tools out there that can help you digest and analyze every tiny detail about your website traffic. Our Los Angeles web analytics team uses many of these tools daily.
For some of our larger clients, we’ve collaborated with project teams at software companies like WebTrends and Omniture to completely integrate the company’s analytics with its customer-facing website and order-tracking system.
If your budget for sophisticated enterprise-level tracking tools is sparse, consider Google Analytics. This web analytics tool is quite popular and is a viable solution for comprehensive feature-rich statistics… for free. Free is sweet. :)
Once we ensure that adequate tools have been installed, our Los Angeles web analytics team can dig into your data, discover any weak spots that may need improvement, spot trends, and deliver all the reports you need.
We could send you automated dashboard reports on a regular basis and expect you to figure it out on your own. But we won’t.
We could just call you and give you a lot of analytical “geek speak”. But we won’t,
We won’t overwhelm you with metrics and confusing analytics buzzwords like bounce rates, exit rates, CTRs, split testing, etc., until we know that’s exactly what you want.
Even our clients who know most of the ropes have trouble absorbing some of the web analytics they see.
There’s a lot to digest.
Here is a just a sampling:
Shortly after you engage ISOOSI, the team will work side by side with you to formulate a Website Analysis Protocol that is custom built for your business. This includes what metrics should be reported (and why), who should get the report (management, teams), how often this will happen, and then we’ll set up a schedule for progress meetings to be held regularly. In those meetings, we’ll put aside some time to talk about current campaigns, brainstorm strategies for promoting growth, and keep an eye on the Website Analysis Protocol to be sure we’re meeting your needs.
Different people will want to see different information. Some smaller companies may have a single contact person who will want to see every tiny detail in every report. A large financial institution may want slightly different reports for different managers and officers. The CEO will be interested in very different data that the SVP of Marketing or the Online Channel Manager. Your Los Angeles web analytics team can keep everyone satisfied.
ISOOSI believes in understanding as much as possible about your business and market sector, including your profitable line items, trending products in your industry, stock levels you have on hand, any fulfillment and logistics issues you may have, and anything else we can learn that helps us help you.
We also want to know your website inside out, whether we built it or not. How are leads generated? What path do visitors take to buy something or make an inquiry? The more we know, the more useful we can be to you.
We also want to help clients understand all about the metrics and statistics that are available. The better your understanding, the more value you will get from the analysis and our reports.
We’ll collaborate with you to create a scalable, strategic plan that will make sure every department and every key employee receives the information they need in a timely manner.