We've all heard of Social Media... and unless you've been living under a rock for the last 3 or 4 years, you'll most likely have heard of Facebook, Twitter, YouTube and LinkedIn.
How about GooglePlus+, Pinterest, Foursquare, Flikr and StumbleUpon? And what about some hybrid sites that certainly have social elements such as Yelp and Slideshare. Heard of those?
There are probably another fifty we could mention that you haven't heard of.
You get the point though. Social is BIG. Social is everywhere.
But, does your business need a social media component to your overall marketing strategy? YES!
Social Media Marketing is a group of processes used by businesses to communicate their brand, sales message, content and/or expertise to a growing audience by acquiring traffic and increased visibility through social media websites. That audience can be comprised of current clients, past clients, associates, colleagues, interested readers, other influencers in your market sector, and of course potential future prospects and customers.
Are you going to sit back and let opportunities slip by or be taken by competitors?
The social web is now a boundless goldmine of potential sales opportunities that your business can tap into. ISOOSI can help your business or organization tap into these opportunities in an intelligent way so that all activity is monitored and analyzed. You can be both aggressive in tactics and yet resourceful in terms of the time and budget spent on it.
Unlike some agencies we will tell you how it is. Social Media Marketing is a very effective weapon to grow your business. However, there are many companies who waste valuable time and resources with their social marketing programs. They do not put the necessary tools in place to measure the effectiveness of the strategy. They use social networking websites that might not be the natural congregation areas for potential prospects. They do not have an underlying plan for communicating in this medium (WHAT to post, WHERE to post, WHEN to post (frequency, time, day etc), WHO they are posting to and WHY they are posting it).
You may think social media marketing is not a good fit for your business or you may think it is just too time consuming. Social media can and should play a part in your overall marketing strategy. The rewards can be huge. However, it is not a quick fix PAY and RECEIVE type of plan that you may have encountered with past advertising campaigns.
This is not advertising. This is building awareness. Building your influence in the marketplace.
It takes time. It takes patience. It takes nurturing and a well defined strategy.
We can help.
We work with numerous types of businesses from national high street banks, to local doctors and salons to Fortune 100 companies with a global presence. Each business needs a social media marketing plan specific to their individual company. A blueprint that is as unique as their business.
Our Social Media Marketing team can help you develop and implement a customized strategic plan that is tailored to your business and your goals. We can help you achieve more exposure, attract new clients and in time help your social channels become focal points and informative resource hubs.
Below are some of the operations our SMM team performs for clients.
Benchmark current state of social exposure for your business
SMM SWOT analysis
Creation of SMART objectives
Creation of social accounts (if not setup)
Creation of blog (if none exists) / integration with website
Creation of strategic SMM business plan
Design of social pages consistent with corporate branding or product brands
(eg. Twitter page background, Facebook cover/ profile images etc)
Integrate social streams into your website
Attract readers, followers and consumers of your content.
Magnetic copy writing (blog posts, tweets, Facebook posts, Google+ posts etc)
Video creation for YouTube and other social video channels
Delivery of content through social channels
Increase your social influence indicators in your market sector or area of expertise
Social exposure and Influence analysis and reporting
Introduce your team to tools we utilize that will help you;
- discover new consumers of your content
- save time distributing the content throughout all your social channels
- monitor social activity related to your business, brand or product
We work with clients in one of two ways:
Each of the components listed above can be executed individually, or as part of a larger scope of work.
During an initial discovery phase our team will determine what elements are recommended for your particular business and we will then tailor this giving you three service level options based on time and budget.
All aspects of the plan are then implemented by our team.
We provide the research and the strategic social media marketing plan.
We then work on a consultative, advisory and hand holding basis to help your in-house social media marketing team implement the plan.
For larger corporations and brands - we assume that your team has in place or intends to acquire the necessary social media engagement and social media listening tools needed for a successful campaign. As part of this service, we help with recommendations for software adoption.