Why Use Promotional Products ?

A successful manufacturer once said that he sold 1 million quarter-inch drill bits to people who didn't want drill bits at all. What they wanted were quarter-inch holes.

Advertisers spend $15.6 billion annually on promotional products (source: The Counselor, 2003 State of the Industry report). Compare that to the $6 billion spent on Internet advertising (source: TNS Media Intelligence/CMR).

Businesses spend these billions of dollars on promotional products every year, but they are not looking for promotional products at all. What they want are results. Those promotional products were the drill bits that gave them the increased revenue, store traffic, booth traffic, motivated employees, raised funds, sales leads, better shelf space, better customer relations, etc., - that's what they were looking for.

Promotional products make up an industry you probably didn't know existed, yet have been surrounded with most, if not, all of your life. Look over your desk - see anything with a logo on it anywhere? Check out those pens. Your calendar? Your coffee cup? Chances are you'll find more than one item you've been given with a logo or slogan on it. At home you will likely have more than one T-shirt, key-tag or refrigerator magnet reminding you of someone's business. All of these things are promotional products.

Specialty advertising is the only form of marketing known to create a feeling of gratitude. It allows you to imprint a useful item of merchandise with a promotional, motivational or advertising message and then give the item to your customers, prospects or other specified market free of charge. Because promotional products are tangible, appreciated and useful items, recipients keep and use them long after the campaign is over. This means repeat exposure of your message for no extra cost.

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