It's never been more important for both small and large businesses to monitor their reputation on the internet. The rise of services like Yelp, TripAdvisor and Angie's List have made it possible for anyone with a computer to post potentially harmful information about your company.
Anyone who may have an axe to grind, from former colleagues and business partners, to ex-employees, even one-time customers… all can easily post negative information about you or your business.
Once it's written, many will take these opinions as fact, unless something is done quickly to minimize the impact.
Here at ISOOSI, we prefer to take a pro-active approach and focus on addressing these issues before they even arise. Through careful distribution of press releases, announcements, and social media posts, our goal is to make sure that your negative press never even sees the light of day.
We understand reality though. You may be reading this page and already be dealing with these issues right now. If that's the case, ISOOSI has several crisis-management processes in place and we can help you right away. Just contact us and we'll take it from there.
If you're not dealing with these issues yet, chances are you will be. We live in the real world, and it's not a question of if you'll have negative press to combat, it's just a question of when. The bigger your business gets, the greater the chance for some form of negative press or opinions to circulate.
ISOOSI can help you be prepared and be proactive. Using our media contacts we can also deploy effective and penetrating strategies to counter negative press if and when it arises.