Modular Genius needed a website that showed a variety of different building types while also showcasing the high quality of work they offered. They wanted a system that was easy to manage while also architecting the information in a way that ensured a successful user experience. With several categories containing multiple buildings and plan options, users were easily becoming overwhelmed.
Many of the buildings' supplemental documents and image galleries needed to be available on different pages throughout the site, without the pages appearing cluttered and overwhelming. The system needed to keep large amounts of digital material organized and accessible in a number of different ways.
Modular Genius also wanted a "Quote Builder" so web users could walk through a series of project-related questions to help determine what floor plans and price quotes were appropriate for their needs. Modular Genius needed to track of all of these new prospects, and be able to follow up with information targeted specifically for each prospect's interests.
Finally, they wanted to integrate external content and media from their WordPress blog, and also from a series of YouTube videos they had created.
The Modular Genius website was built using the ISOOSI Content Management System (CMS). The ISOOSI Content Management System is a custom coded "pure" ASP.NET web application, relying heavily on the core concepts of Object Oriented coding, setting the foundation for a truly modular solution. This core system also is designed with SEO visibility in mind, allowing for the user to quickly create web content with high visibility.
We started by creating a Data Sheet Manager which grouped different types of media together, including photo galleries, links, and supporting documents. This allowed us to display additional media that was specific to certain floor plans, or packages. This gave the administrator an added layer of organization and also provided ease for the end user.
The core CMS system needed to integrate with the newly created Data Sheet Manager, allowing the administrator to easily assign these custom Data Sheets to the appropriate pages. We gave the homepage special attention, creating an easy to manage slideshow that rotated through images and related messages using jQuery. This created an engaging component that could easily be managed by the administrators.
We also integrated a customized Email Marketing system (the ISOOSI e-Blast System) that allows Modular Genius to stay in contact and relay customer specific information to their prospects and existing clients.
By using existing API's for YouTube and designing an RSS Parser for their WordPress Blog, we were able to write a jQuery call that created 2 live feeds, bringing in up-to-the-minute postings for each of these external resources.
The Modular Genius website is a fluid, fun experience for Modular Genius users. The company has received amazing feedback and the Search-Engine friendly CMS system has resulted in a dramatic increase in organic Search Engine Rankings.
