BCB Homes needed a website that could easily be updated by their management team and was optimized for high Search Engine Visibility.
This Content Management System (CMS) needed to allow for basic content management capabilities, as well as providing intricate control over the type of properties and communities they build. This system needed to include management capabilities for images, image galleries, project specifications and supporting documents.
BCB Homes also needed management capabilities for their client list, client testimonials, their team, their affiliates, architects, interior designers and landscape architects. They also needed to be able to send emails to their clients and prospective clients.
We answered the challenge by using the ISOOSI Content Management System (CMS). Our Management System is a custom coded "pure" ASP.NET web application, relying heavily on the core concepts of Object Oriented Programming (OOP), setting the foundation for a truly modular solution.
This core system is designed with SEO optimization in mind, allowing for the user to quickly create stunning web content with high search engine visibility.
BCB Homes' specific needs required additional components to be added to the CMS foundation to showcase the variety of buildings and communities they build. These components allow the management team to easily enter all of the specifications for each property, post related documents, and create custom slideshows for each type of project.
We also utilized our more "common" collection of ISOOSI components to allow BCB Homes to easily manage their clients, client testimonials, team and staff pages, resources, press releases, and contact channels for their contact forms.
Another tool that BCB Homes requested was the ISOOSI E-Blast System. This system allows the BCB Homes team to create and send custom emails to their clients and prospects. The ISOOSI E-Blast System creates beautiful, HTML emails that are brand-consistent with the BCB Homes website. The content is completely customizable and each message is saved for later use. The system also tracks when and which users open these emails.
The new BCB Homes website is a beautiful example of technology married with functionality. The in-house team at BCB is able to have full-control over many areas of the website, and they also receive the benefit of increased traffic and better organic Search Engine results thanks to our CMS system.
